In addition to being a social network, the juggernaut has also devised a host of new features that may generate more eyeball time - and help it maintain meaningful growth. The app now boasts more than 1 billion daily users 750 million of them open WeChat Moments, a scrolling feed of friends’ updates, each day, during which they check it more than 10 times. User growth is cooling, but that’s expected, given the super app’s enormous base. That’s a tough sell, though, for WeChat is anything but a disposable tool. He went to great lengths during his four-hour speech, telling people productivity is WeChat’s holy grail, and that he wants to make user sessions “short and efficient.” He called out apps obsessed with keeping users on, which many may agree include ByteDance’s video app TikTok and news aggregator Jinri Toutiao. Zhang, nickname Allen, is by nature a hardcore product manager. Civil servants, real-estate agents, salon owners, fruit vendors, teachers, artists - anyone who uses WeChat to facilitate daily work watched attentively for news and tips that came out of the annual conference. It wasn’t just the tech circles tuning into the event. It’s no longer adequate to call the app a messenger, for it now enables myriad functions that infiltrate Chinese people’s private and public lives.
Thousands of people gathered Wednesday night in a southern Chinese city to hear Zhang Xiaolong, Tencent’s low-key executive who built WeChat eight years ago.
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